The Howard L. and Joanne M. Olson Family Endowment Fund was established to ensure that thier hometown would continue to be cared for long after they were gone. Howard and Joanne Olson spent a lifetime serving-and celebrating-the hometown they dearly loved.

Howard's father Albert, co-founder of what became Olson's Homaid Ice Cream, brought his creamery business to Chippewa Falls from Knapp, Wi. in 1944. With that, the Olson family became a beloved three-generation business and city landmark. Olson's ceased milk production long ago, but the ice cream legacy continues under new ownership using the same 80-year-old recipe.

Beyond processing and delivering milk and scooping up delicious ice cream, the Olson family became deeply involved in community life. They were active supporters of non-profit organizations and local events, visibly demonstrating their commitment to quality of life in Chippewa Falls.

Among many civic roles over time, Howard was an alderman, city council president, a member of the city planning commission, and served a term as mayor of Chippewa Falls. The Olsons were especially passionate about Chippewa Falls Main Street, the Chamber of Commerce and Rotary Club, along with many other charitable groups.

"My parents had very strong commitment to the community, and as a family, we served in many different ways," said Dave Olson, who became a partner with his father in the business.

"We love Chippewa Falls," Dave said. "This is a giving community. People care, they pitch in, and they support small businesses."

Grants from this fund support Chippewa Falls Main Street and their local events that Howard and Joanne loved most, such as Pure Water Days and the annual Christmas parade.